Attribution Theory

What is Attribution Theory?

Learn Attribution theory with Jim Parsons!

Case Breakdown: Movie The Hidden Figures:

The scene that you just saw is from the movie ‘Hidden figures’, this is a real life story about Katherine Goble Johnson who was a American mathematician and worked for the computers department at NASA.

What is Attribution?

Attribution theory is the explanation of the ways in which we judge people. This theory attempts to explain behavior of people. Hence, it is an important theory in organizations. This theory attempts to explain behavior of people depending upon the meaning we attribute to someone’s behavior.

A person’s perception and view of the other person’s action is influenced by the assumptions a manager makes about a person’s internal state.

Types of attributes:

For example: If an employee is late to the office, a manager can attribute it to 2 causes, these causes can either be internal or external. He can think that the employee has been late because he overslept, which is an internal attribution or he can assume he got stuck in a jam, which is an external attribution.

An interesting finding of attribution theory is there are errors of biases that distort attributions. We have a tendency to underestimate the influence of external factors and overestimate the internal factors.

Three Determinants of the theory:

Distinctiveness: 

This means whether an employee exhibits different behavior in different situations.

Consensus:

This means if everyone who is faced with a similar situation, do they respond in the same manner, if they do, the behavior shows a consensus.

Consistency:

An observer would always look for consistency in an individuals actions. For example: does the employee reach office everyday 10 minutes before the starting time? The more consistent the behavior, it is more likely the observer attributes it to internal cause.

Errors in Attribution:

How we perceive people is many times distorted perception. This can occur due to our own biases and errors.

a) Fundamental Attribute Error: We have a tendency to underestimate the influence of external factor and overestimate the internal factor. For e.g. if sales lead is not reaching his/her targets, manager might attribute this failure to his/her laziness rather than competitors innovative product line.

b) Self-Serving bias- We have a tendency to attribute our successes to internal factors such as hard work, sincerity and failures to external factors such as bad luck, non-cooperative team.

Shortcuts to judgements:

This includes

  1. Selective perception
  2. Halo effect,
  3. Contrast effect,
  4. Projections and
  5. Stereotyping.

When we judge someone on the basis of our perception of the group to which he/she belongs to, it is called stereotyping. We try to simplify this complex world by putting people into groups and stereotyping them.

Since India is a vast country, our biases are many too. Many can be found in matrimonial advertisements. People also stereotype on the basis of religion. e.g. Muslims are conservative, Punjabi’s are loud, woman are meant for household work, a Man can’t take care of the child etc.

These biases also show up in work culture, where again men and women are judged differently. The scene that you just saw shows how the woman is being stereotyped on the basis of her appearance (African American woman) and on the basis of her gender (woman), even though her skills surpass many at office, she isn’t being given credit for her mathematical calculations by her boss at NASA in any research papers.

Stereotyping can be based on

  • Gender
  • Race
  • Ethnicity
  • Age
  • Weight.

If people expect to stereotype, they will perceive, whether or not they are accurate.

Understand Stereotyping with this Youtube video:

Written By: Ms. Gitika Chandra

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