What is Auction?

Learn about Auctions with James Bond

Case breakdown: Movie Octopussy

The scene that you just saw  shows an auction taking place. It is an auction of a egg which has blue sapphire, gold and diamonds studded in it. People at the auction are trying to buy the egg and the bidder with the highest bid purchases it. As we can see the auction becomes intense and the egg finally gets sold at $500,000.

What is an Auction?

Auction can be described as a Sales event where buyers can bid for the item on sale. Buyers and sellers can get a good deal, hence auctions become a popular way to sell items. There are two types of Auction namely open auction and close auction. The scene depicts an open auction. In an open auction bidders are aware of the bids. The highest bidder for the item purchases the product.

Close Auction:

A close auction generally takes place in government tender bidding where different bidders send in their quotes. In this case bidders aren’t aware about the quotes that are offered by other bidders. Only the Seller is aware of the bids as all applications are given to him. This enables him to select the bid he desires the most.

Auctions can be for variety of items. These can include antiques, rare products, paintings, collectibles etc.

What is Dutch Auction?

A dutch auction can also be termed as a price discovery process. It is also known as descending price process. In this process, auctioneer starts by asking the highest price and slowly comes lower till it reaches a uniform level where entire quantity can be sold. For this reason, it is also called uniform pricing auction.

It is used in initial public offerings (IPOs) to find the optimal price of the stock. In the process of IPO, the company decides on the number of shares to be sold and the prices is later decided by the bidding process. After the bidding, the highest price at which every available share can be sold becomes the price for all the shares—the IPO price.

Google had decided to launch its IPO with this method of  Dutch auction. Google was selling almost 120 million shares. They went public with $85 a share. Al though there was initial criticism but Google pulled it through and the IPO was considered to be a success.




Written by: Ms. Gitika Chandra




  1. […] A horse is considered favorite as majority of people’s money is on that horse. There are many strategies involved while betting on horse races. Horses too come with odds. Let’s assume 2 horses having different odds such as 9/1 and 4/1. One can choose to divide their money spread their wager to gain profit and cover investment as well. This is called dutch technique. […]

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