Movie Case Study
The scene that you saw shows Mamta (played by Anushka Sharma) convincing Mauji (played by Varun Dhawan) to start his own tailoring business with whatever resources are available. She mentions that the man who is selling books under a tree is also doing his job then why does he limit himself? In this blog, Learning Perspectives will explore the meaning of Entrepreneurship.
What is Entrepreneurship?
Entrepreneur comes from the French word ‘entreprendre’ which means to undertake. The majority of people find comfort in living a life that’s predictable and safe. People who venture out of their comfort zones tend to become entrepreneurs. These people are driven by commitment and determination. They desire deep independence and recognition. These qualities are generally internal to a person as they need to be ignited with passion. As a person develops into becoming an entrepreneur he or she encounters many qualities within themselves. These could be tolerance for uncertainty, confidence, leadership abilities, and many more.
Innovation and entrepreneurship go hand in hand. Creative ideas and innovative products drive change. Entrepreneurs exploit change as an opportunity while many entrepreneurs are cautious.
Identification and evaluation of the opportunity
This stage consists of understanding what opportunities correspond to the idea and how it can be exploited. The scene from the movie ‘Sui Dhaga’ shows how the lead actors in the movie figure out an opportunity of starting a shop on the pavement.
Development of a business plan
This stage requires understanding finances, also forecasting and budgeting play an important role in developing this business. As one can see from the scene how the lead actress, played by Anushka Sharma is collecting money for the Maxi (product) they are willing to stitch and offer.
Determination of the required resources
This stage requires a thorough understanding of the resources that are available to the entrepreneur. As shown in the movie when the couple bags a big opportunity to display their collection at an event, they have to determine the resources available and how would they utilize them.
Management of the resulting enterprise
Ultimately it leads to forming and managing a company that would employ some people and generates revenue. Finally as shown in the movie, they manage to win the competition and are able to get a big pay-off which helps them to invest more money in their existing business.
Characters in the movie might not know the steps theoretically but they follow the process of entrepreneurship and it is reflected in their actions. Entrepreneurship deals with a lot of challenges and opportunities and one needs to be resilient to face this ride. This journey of entrepreneurship helps both the characters of the movie to learn not only more about each other but also about themselves. They are able to tap into their innate wisdom by exploring opportunities, their leadership skills, and their determination to see through what they started.