What is Reputational Risk?

Learn about Reputational Risk with Xcuse me!

 

Case Breakdown: Movie Xcuse Me

The scene that you just saw shows how a queen of Janakpur falls down in a Hotel and blames the floor of the hotel for being slippery. She threatens to sue the hotel which causes panic amongst the hotel staff.

A court case on hotel by a royal Queen (Rani) can be a major reputational risk for the hotel. This can lead to sales of the hotel falling drastically as people would choose to not visit the hotel.

Understanding the implications of this, manager of the hotel offers a complimentary stay for the queen in the Royal suite. He also offers free sight-seeing, food etc. What they aren’t aware is that she isn’t a real queen but posing to be one.

Manager tries his best to mitigate the risk of the reputation of the company by adopting control measures.

What is Reputation Risk?

Reputational Risk is the biggest risk that an organization faces. It can decrease sales and wipe away credibility built over ages. It can have a financial impact that can cause irrecoverable damage.

Reputational risk includes harm to the name of the company. It is one of the biggest dangers that all businesses face. With the advent of social marketing, this risk has doubled. Any unhappy customer can post on social media and the post can become viral in seconds. Reputational risk can come out of nowhere. This puts the company at a major risk.

Example of Reputational Risk

Facebook faced a reputation risk when profiles of many users were allegedly sold to London based consultancy called Cambridge Analytica. Millions of people having account on facebook across the globe were outraged with privacy concerns. Mark Zuckerberg later said “We have a responsibility to protect your data, and if we can’t then we don’t deserve to serve you. I’ve been working to understand exactly what happened and how to make sure this doesn’t happen again.” Later, Zuckerberg appeared before a joint hearing of Senate Judiciary and Commerce Committee.

Reputation of business is built over time while it can be lost in seconds.

Written by: Gitika Chandra

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