What is a Mission Statement?

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He writes a 25-page mission statement titled ‘The Things we think and do not say: The future of our business.‘  

Maguire also called it a love letter to the business he truly loved. His  beliefs eventually forced him to quit his sports agent gig and start his  own agency.

Mission Statement is generally written by people who want to make a difference in the world through their work. 


You instinctively know that your purpose is higher and you need to draft a mission statement.

It explains the purpose and describes its plan. It lists down the goals & values too.

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