Inside look

Inside look

Inside look

Inside look

LEARN WITH MOVIES

What is Mass Customization?

The scene shows Raju (played by Akshay Kumar) arguing with Kachra Seth. 

Raju is angry as the suit that he had given to Kachra Seth for Rs. 1,000 and now he is selling him the same suit at Rs. 4,000. 

Kachra Seth mentions that he has altered/customized the suit by changing its buttons, stitching it and getting it dry cleaned.  

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Customization that takes place at a larger level is known as mass customization. Mass customization ensures focus on the client and recognizing their needs. 

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customized options are provided at lower costs to suit the needs of the customers

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