Movie Case Study
The scene that you saw shows Katherine (played by Jeniffer Aniston) who plays the role of Danny’s (played by Adam Sandler) assistant in the movie. Danny requested Katherine to pose as his soon-to-be-divorced wife to cover up a lie he made up. This new role requires Katherine to appear smarter and younger and she goes out to shop with Danny.
In this blog, Learning Perspectives will explore the meaning of the brick and mortar stores.
What are Brick and Mortar Stores?
The expression brick and mortar means traditional physical stores. The scene depicts Katherine shopping from these physical stores and hence they are referred to as brick-and-mortar stores.
Over the years, brick-and-mortar stores have faced competition from online stores, and over the past two years, many brick-and-mortar stores were forced to close down. This took place due to COVID, where many countries went into lockdown mode. According to a report from growth intelligence, more than 85,000 businesses launched their online websites and marketplaces.
The advent of online stores and the e-commerce industry has had a big impact on brick-and-mortar stores across the country. Sales declined and many stores had to start an online presence to stay in business.
These online businesses also have a local presence from where they run business, it is generally seen in the form of a warehouse, small office space, or a local shop. During COVID, millions shifted to shopping online, and demand from physical stores declined.
Advantages of Brick-Mortar Stores
Face-to-face interaction
Nothing can replace, the good old interaction with the customer executive at the shop, similar to what we saw in the scene. This gives the customer the opportunity to have human interaction. Also, customers can touch the product or wear the product before buying the same.
Real-time customer service
Customer service helps the customer feels more satisfied and content after making a purchase.
Builds faith
In the traditional form of business, there is no chance of online fraud that can be seen while making an online purchase.
